Meet Piet
It’s pronounced “Pete”.
Changing the world, one narrative at a time.
My story
Much of my learning happened on the job in various sales and marketing roles at companies including Apple, Showpad (a rapidly growing scale-up), and various early-stage startups. After starting out in technical roles in the graphics production industry, I moved to presales and then sales when the time was right. Following a stint in product marketing, I ended up in marketing proper. But I never really stopped being a salesman.
I have always been fascinated with how the brain and mind work, and love studying brain science, which combines insights from neuroscience, cognitive psychology, and behavioral economics. Everybody has a brain. Most brains work in similar, predictable ways. If your job is to convince people or organizations to buy from you, that is good to know.
I hold a master’s in Economics from KU Leuven, Belgium, a bachelor’s in Marketing from Avans Hogeschool in Breda, Netherlands, and various certifications include biochemistry, javascript, SQL and NoSQL databases, HTML, CSS, and PHP. I am also a triple-certified hypnotherapist. I choose not to practice and prefer to use my knowledge about the subconscious for marketing and sales.
Today, I help companies build and optimize their strategic messaging with brain science, using a proven methodology and approach I have developed over decades in sales and marketing.
With a track record of 100+ successful strategic messaging projects, I now dedicate my time to making companies with valuable solutions for society and the planet as successful as possible.
I live in the area of Gent, Belgium and work with clients worldwide.
Speaker bio & image
Piet Saegeman helps organizations optimize their messaging with applied brain science. He developed a strong interest in how organizations communicate during his experience in sales, marketing, and technical roles at organizations including Apple and Showpad.
Today, he helps founders, CEOs, and marketing & sales leaders drive their business with strategic messaging. A regular speaker worldwide, Piet is an incorrigible enthusiast. He likes strong opinions, loosely held.